WHERE TO START WITH SEO?
Search Engine Optimization (SEO) is a beast. Algorithms change with time, old information can be a pain to remove and every single other person is chasing what you want - to be in the top spots of that search page in the times you fit the criteria.
So how do you obtain that goal and beat out all the others? Just like relationships you put in the time to make sure you set everything up correct. You build connections - Get your website set up correctly, know your keywords, be social, make sure your ads and anything you put online is branded the same, looks the same and sounds the same, leverage external websites and accounts and pull it all together with cross links and be consistent. There is no one stop playbook. Length of time active, sizes of images, errors on your pages - all of that affects how you are recognized online and you might not even realize that.
It’s worth the time and investment to set yourself up for success from the beginning. Those that don’t know (should) consult! Leverage a professional and their knowledge of how to tame and feed the beast that is SEO.